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Noun(1) a drawback or difficulty that is not readily evident(2) something unspecified whose name is either forgotten or not known(3) any clever maneuver(4) something whose name is either forgotten or not known(5) any clever (deceptive) maneuver(6) contrived object; scheme

Show Examples
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(1) it is not so much a programme to improve services as a gimmick to gain votes(2) His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick .(3) A traveling showman added a gimmick to his sales by vending cards through machines.(4) It is more like a sales gimmick which targets the poor and uneducated.(5) Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.(6) it's foolish to dismiss it as nothing more than a gimmick(7) He denied the scheme was a gimmick which would have little effect on the rocketing street crime problem.(8) It seems a contrivance, a gimmick designed to get attention, which it does.(9) However, many journalists and others were almost certain that it was a publicity-seeking gimmick .(10) He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick .(11) This is mainly a fund-raising gimmick for a couple of right of center interest groups.(12) a fund-raising gimmick(13) No tricks, no gimmicks , no unpleasant taste in your mouth the next morning.(14) Now it's a hard job making an old play seem fresh without coming across as gimmicky , especially when it's been performed for nearly four hundred years.(15) Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.(16) These actors forge a nice bridge between the two shows and their appearances never feel like gimmicks or stunt casting.
Synonyms
Noun
1. publicity stunt
2. catch
3. device
4. gizmo


📺 Word Example from TV Shows

If that Aquaman feels wet,
it's not a gimmick.

If that Aquaman feels wet, it's not a GIMMICK.

The Big Bang Theory Season 12, Episode 14


Yeah, right. That's the gimmick.
What gimmick?

Yeah, right. That's the GIMMICK. What GIMMICK?

Breaking Bad Season 4, Episode 2


Yeah, right. That's the gimmick.
What gimmick?

Yeah, right. That's the GIMMICK. What GIMMICK?

Breaking Bad Season 4, Episode 2


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