It's about the ART.
The Big Bang Theory Season 7, Episode 23
Why? They're state of the ART:
digital projection, surround sound.
The Big Bang Theory Season 2, Episode 14
A work of ART.
Game of Thrones Season 4, Episode 1
I say we just move there, yo.
I mean, you can do your ART.
Breaking Bad Season 2, Episode 12
Shows what I know about ART.
Breaking Bad Season 5, Episode 14